- http://www.lifeisgood.com/ = official site
- slogan and t-shirt company founded by two brothers
- We have plenty of 'trauma centers.' How about some 'play centers.'
- Sponsoring festivals and teaching leaders about play.
Life works its way away from play.
- Feature on NBC's Today Show on July 29, 2008
- sponsoring WORLD'S GREATEST BACKYARD ATHLETE COMPETITION